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HVAC Myths & Tips

1. MYTH: The bigger the air conditioner, the better it will cool my house.

BUSTED: Oversize units may create bursts of cold air, tricking thermostats or control systems into shutting off the system before the entire house reaches the desired temperature. This “cycling” may end up causing excess wear and tear on the unit, affecting your indoor comfort level, and influencing your overall energy costs.

When an air conditioner is sized and installed properly by a professional HVAC technician, it will cycle on and off at various intervals to maintain the temperature setting on the thermostat or control system. It is not unusual for an air conditioner to operate using long on and off cycles. In fact, this is preferred for energy efficient performance and humidity removal. When a unit is not properly sized and installed, the unit may cycle on and off quickly and quite frequently. This situation may not allow the unit to operate as efficiently as it was designed and indoor comfort is risked because the unit cannot remove enough humidity. While a bigger unit may seem to offer powerful cooling performance, a unit sized properly is the best option for long term durability and comfort.

2. MYTH: Setting a thermostat or control system to an extreme cold temperature will cool the house faster!

BUSTED: If the indoor temperature us 78 degrees, setting your thermostat to 40 degrees, for example, will not cool your house any faster than setting it at 70 degrees. Most HVAC systems’ airflow cools at a set point.  Once the system starts, it will reach the designated temperature sometime thereafter.1 Temperature settings on a thermostat or control system do not equate to the speed of cooling.

3. MYTH: Price should be the deciding factor when purchasing an air conditioner!

BUSTED: There are many factors to consider when you are in the process of purchasing and installing an air conditioner. Be certain to make your selection and choice based upon your specific comfort needs, budget, and anticipated length of time you will be in your current home.

Enhanced energy savings can result in real, tangible returns when you invest in a high-efficiency system, especially when compared to your old unit or today’s base-efficiency models. Labor costs can vary depending on the complexity of the installation, the quality of your existing duct work and any regulations that may influence how much a new energy efficient fully installed cooling system will cost.

4. MYTH: Turn off your air conditioner when you leave the house!

BUSTED: It may seem like a money-saving option, but turning off your HVAC system when you leave the house may create problems that lead to additional expenses. Your air conditioner plays an important role in humidity management, a key component in minimizing indoor air quality issues. Additionally, if temperatures become extreme during your absence, it may take your system a long time to restore a comfortable temperature upon your return.

5. MYTH: The location of a thermostat location isn’t important.

BUSTED: The location of your thermostat can affect your HVAC system’s performance and efficiency. A thermostat or control system should be installed on an interior wall of your home. This limits its exposure to direct sunlight, drafts, doorway, skylights and windows.2

 

6. MYTH: Closing vents to select rooms in your home will save you money.

 

BUSTED: A properly installed HVAC system should be sized and balanced according to the specific amount of air to be circulated in a home. However, when you close vents, you may throw off the balance of the system or change the way air is distributed resulting in temperatures that make the rest of the house uncomfortable.3

 

Before closing vents, discuss concerns with your licensed or professional HVAC dealer. Since each HVAC system set up is site specific, a dealer should be able to help you decide whether certain vents can be closed to reduce the amount of space in your home that is being cooled.

 

7. MYTH: Maintenance plans have no effect on an air conditioner’s efficiency.

 

BUSTED: Professional licensed HVAC dealers are equipped to identify airflow problems, system leaks, coil issues or pote

 

  1. Change the air filter regularly. A dirty air filter can reduce the efficiency of your HVAC system and lead to higher energy bills. It’s generally recommended to change the air filter every 1-3 months, depending on the type of filter and the level of air pollution in your area.
  2. Clean the air vents. Dust and debris can accumulate in air vents, which can reduce air flow and hinder the performance of your HVAC system. Use a vacuum with a brush attachment to clean the vents and grills regularly.
  3. Check and replace the batteries in your thermostat. If your thermostat runs on batteries, be sure to check and replace them as needed to ensure that it’s functioning properly.
  4. Keep the area around your outdoor unit clear. Your outdoor unit needs proper airflow to work efficiently. Make sure that the area around the unit is clear of debris and that the unit itself is not obstructed by bushes or other plants.
  5. Schedule regular maintenance. Having a professional HVAC technician perform regular maintenance on your system can help to extend its life and ensure that it’s operating at peak efficiency.
  6. Invest in a programmable thermostat. A programmable thermostat allows you to set specific temperature and humidity levels for different times of the day. This can help to save energy and reduce your energy bills.
  7. Insulate your home. Proper insulation helps to keep the heat in during the winter and the cool air in during the summer, which can improve the efficiency of your HVAC system.
  8. Fix any leaks. If you notice any leaks or drafts in your home, be sure to seal them up to help keep the temperature inside more consistent and reduce the strain on your HVAC system.

Here are some additional tips for maintaining your HVAC (heating, ventilation, and air conditioning) system:

  1. Keep the system clean. Dust and debris can accumulate on the internal components of your HVAC system, which can reduce its efficiency and lead to problems. Have a professional HVAC technician clean your system regularly to help prevent issues.
  2. Check the air ducts. If your air ducts are dirty or damaged, it can affect the efficiency of your HVAC system. Consider having a professional inspect and clean your air ducts to improve their efficiency.
  3. Monitor the refrigerant levels. The refrigerant in your HVAC system helps to cool the air as it circulates through your home. If the refrigerant levels are too low, it can affect the performance of your system. Have a professional check the refrigerant levels and add more if necessary.
  4. Check the thermostat settings. Make sure that your thermostat is set to the correct temperature and that it’s functioning properly. A faulty thermostat can cause your HVAC system to run inefficiently.
  5. Consider adding a humidifier. If the air in your home is too dry, it can cause discomfort and lead to health issues. A humidifier can help to add moisture to the air and improve your indoor air quality.
  6. Check the outdoor unit. The outdoor unit of your HVAC system can be affected by weather and debris. Make sure that it’s protected from the elements and that it’s free of debris, such as leaves or branches.
  7. Replace old or inefficient equipment. If your HVAC system is old or inefficient, it may be more cost-effective to replace it with a newer, more efficient model. This can help to reduce your energy bills and improve the overall performance of your system.
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advertising on facebook and information on hvac systems

Facebook is a popular platform for advertising, and it can be an effective way to reach potential customers for an HVAC (heating, ventilation, and air conditioning) business. Here are some tips for advertising on Facebook:

  1. Define your target audience. Determine who your ideal customers are and create a target audience based on factors such as location, age, interests, and income. This will help to ensure that your ads are seen by the right people.
  2. Use eye-catching graphics and photos. Visual content tends to perform well on Facebook, so be sure to use high-quality images and graphics in your ads.
  3. Write clear, compelling ad copy. Use clear and concise language to describe the benefits of your HVAC services and products.
  4. Use calls to action. Include a call to action in your ad, such as “Learn more,” “Contact us,” or “Get a quote,” to encourage people to take the next step.
  5. Test different ad formats. Facebook offers a variety of ad formats, such as carousel ads, video ads, and sponsored posts. Try using different formats to see which ones perform the best for your business.
  6. Use retargeting. Retargeting involves showing ads to people who have previously visited your website or interacted with your business. This can be an effective way to bring potential customers back to your site.
  7. Monitor and optimize your ads. Use Facebook’s ad analytics to track the performance of your ads and make adjustments as needed. This can help to improve their effectiveness and ensure that you’re getting a good return on your investment.

In addition to these tips, it’s also important to have a strong understanding of HVAC systems and the services you offer. This will help you to create accurate and relevant ads that effectively showcase your business and its offerings.

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hvac advertising ideas on facebook

Here are some ideas for advertising your HVAC (heating, ventilation, and air conditioning) business on Facebook:

  1. Offer seasonal promotions. Consider offering promotions or discounts on HVAC services or products during the peak seasons for heating and cooling. For example, you could offer a discount on air conditioning tune-ups in the summer or a discount on furnace inspections in the winter.
  2. Share educational content. Share articles, tips, and other educational content related to HVAC systems on your Facebook page. This can help to establish your business as a resource for information and may lead to more enquiries.
  3. Share customer reviews and testimonials. Positive reviews and testimonials from satisfied customers can be a powerful way to attract new business. Share these on your Facebook page to showcase the quality of your work and the satisfaction of your customers.
  4. Highlight new products or services. If you offer new products or services, be sure to share this information on your Facebook page. This can help to generate interest and enquiries from potential customers.
  5. Share photos and videos of your work. Use photos and videos to showcase the work you do and the transformation that takes place at your business. This can help to give potential customers a better understanding of your services and the value you offer.
  6. Run a contest or giveaway. Consider running a contest or giveaway on your Facebook page to generate engagement and attract new followers. For example, you could offer a discount on HVAC services to one lucky winner.
  7. Offer tips and advice. Share tips and advice related to HVAC systems on your Facebook page to help educate potential customers and position your business as a trusted resource.

Keep Your Hvac Running the way it should! You always want to make sure you are routinely changing filters, keeping air vents open, getting your system professionally checked and cleaned by us, and duct insulation is always suggested! Give us a call today at if you have any questions!

 

By implementing these advertising ideas, you can effectively promote your HVAC business on Facebook and reach potential customers.